Mission
As a designer, I think promoting this (quote above) is not just a task, but a mission in society. After years at the Moholy-Nagy University of Art and Design (MOME) visual communication department and then in the advertising industry, I realized that our finite planet could not serve the current social structure indefinitely. That's when I decided I didn't want to go against my principles any longer, that I had to break out of the vicious circle and do things I believe in - and to do all this to help promote an eco-conscious lifestyle.